13 Best Ways To Do Digital Marketing for Startups

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May 1, 2018
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Doing digital marketing for startups can be a really hard work no matter how pro you are. But the interesting part is that not every startup need all forms of digital marketing are market concentration is always different. Below are the list of best ways you can do digital marketing for your new start up brand.


1. Search Engine Optimization (SEO)

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

2. Search Engine Marketing (SEM)

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

3. Content Creation

Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm - be it Panda, Penguin or Hummingbird - point to the fact that content is the most important metric while filtering search results.

4. Social Media Marketing (SMM)

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.

5. Digital Display Advertising

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience - be it text, image, banner, rich-media, interactive or video ads

6. Retargeting and Remarketing

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.

7. Mobile Marketing

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.

We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.

By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of mobile market continues to grow.

8. Interactive Marketing

Make sure your advertising strategy engages the potential customer in a conversation.

According to a survey by Influencer Marketing Platform – Matching Brands with Video Creators for branded social content and Amazon product videos, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

Use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behaviour.

Engage with the customers actively and customize offers based on their preferences and browsing activities.

9. Viral Marketing

Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.

This is a great way to brand and drive traffic to your website.The content can take any format; all you need is to be creative.

10. Email Marketing

When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.

With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.

However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

11. Affiliate Marketing

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions - promotions, leads or simply sales.

You may like to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.

Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.

Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

12. Digital Media Planning and Buying

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.

Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behaviour, the media agency plans different platforms and formats to reach the desired audience. It studies reach and frequency of different web-based and mobile applications.

The agency works with different partners and buys relevant space and ideas. This is called Media Buying.

In essence, Media Buying and Planning entails all the strategies that we have discussed above.

13. Web Analytics

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.

Essentially, Web Analytics helps you to collect, measure, understand, analyse, plan, report and predict the web activities for your business.

Web Analytics should not be confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.

Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat.

It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.
 
Aug 19, 2019
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#2
Amazing list. Digital marketing for startups can be really confusing because there are so many details in between. It's important to put your business on digital platform, I was very confused when i started my business, i always questioned myself how to do and what to do? I needed to hire professional team and i am glad my business is growing fast. I know how it feels to start a business and give it your 100%. The team i hired from Onters is very professional and i guess it is the best Digital Marketing Firm, because i can see the results. Looking forward for best results.