2020 Digital Marketing Tips and Strategies for Small Business

  • Not a member? Join right now and get FREE ACCESS to all private sections on this forum.
    (offer ends in 7hrs 15mins)
    BlackHatNaija Countdown Timer

Web Hosting


Active member
Dec 22, 2017
1. Featured Snippet:
Featured Snippets One of the is expected to surround around the incorporation of ‘Snippet-worthy content’. Website ‘Position 0’ on Google Search Results is often found to be a Featured Snippet of the most appropriate organic result. It must be noted, that Featured Snippets deliver the highest traffic for sites that are not even in the top ranks on the SERP!

2. Voice Search:

Did you know, by the year 2020, more than 50 per cent of all Google searches are expected to be Voice dominated? Many of us even have voice search devices at home to make our lives easier. So why not optimize your websites Voice Searches too to match that growing trend?

3. Website Speed:
In times of 5G and optic fibre speeds, can you really afford to have your website load time be more than 2 seconds? A delayed website loading speed is a big NO for SEO strategy in 2020. A slow website would soon equal unworthy resource in the dictionary of a millennial.

4. Video Content:
Video Content ranking factor to dominate the search engine optimization strategies in 2020 would be the increased focus on videos as a primary source of information. This comes as no surprise especially when the world is turning towards Netflix, Amazon, and other mediums as against the good old television.

5. Artificial Intelligence:

Artificial Intelligence one of the core SEO strategy in 2020 would be (as per the continuing trends) Artificial Intelligence. In 2017, Google became an AI first company and has been since incorporating different techniques to work in tandem with AI-equipped devices.

6. Time Metrics:
A good combination result of CTR + Dwell Time clearly demonstrates how well your website relates to the audience. It thus easily translates into a top SEO strategy for 2020, where working on your website’s content + deliverability + speed + overall appeal continues to remain at the top of SEO in 2020 list.

7. Mobile Friendly UX:

Research shows more than 88 per cent of web searches are conducted on smartphones! Thus, having a shabby mobile user friendly UX will no longer be ‘acceptable’ or ‘ignorable’ from SEO perspectives.

8. User Safety Strategy:
Is your website safe for your users? This is one question that every business owner with a website must ask their web developers! Over the years there have been way too many reports of website data being stolen leaving the general public vulnerable. Thus, for a good SEO strategy, having a safe website is one of the key parameters

9. Influencer Connect:
Social media platforms are increasingly changing from being all about connecting with people to all about influencers and brand marketing. Thus, having an influencer on your side promoting your product will help go a long way in terms of not only brand reach, but also search quantities for your brand name.
Digital marketing is significant for any small business hoping to remain competitive. But what digital marketing tactics do you have to specialise in your limited time may be a busy entrepreneur? In a small business, it can be hard to know to start when it comes to digital marketing. But it’s essential.
  • Start with Your Website: Make sure you have a mobile-friendly website that is easy for users to navigate.
  • Use Social Media: Social media pay more attention to the few promotions that you mix in there.
  • Encourage Online Reviews: Claim your listings on ratings and review sites. It may increase user engagement.
  • Think Local: If you target local customers, claim your listings on local search directories.
  • Test again and again: Identify your target customers needs, test your hypothesis in paid ads, iterate, and test again
  • Follow the Rule: Always keep it simple, be consistent, respond to feedback immediately
  • Use Content Marketing: Try starting with a blog for your business. strong content is an effective way to boost your online presence.
  • Connect with Customers Via Email: It is one of the most effective digital marketing tactics, whether they’re consumers or business buyers, and no matter what their age.
  • Explore Digital Advertising: Organic SEO and social media posts will only take you so far. To stand out from all the noise online, amp up the volume with PPC ads on social media channels.
These are some of essential digital marketing tips and strategies for small business to grow sales and profit.


Staff member
Feb 18, 2019
Digital marketing is vital for any small business hoping to stay competitive

Here are some digital marketing tips for small business owners.
Start with Your Website
Make sure you have an updated, mobile-friendly website that is easy for users to navigate across all devices and has a modern, clean design.

Don’t Forget the Basics
Include essential information customers want to know your business address, on your website where visitors can find them right away You’d be surprised how many businesses forget to list this info.

Think Local
If your business targets local customers, claim your listings on local search directories, such as Google My Business They’re free and help ensure that nearby prospects find you when they search online

Test, and Test Again
The best way to grow your small business is to never become complacent and always be testing and Identify your customers needs, test your hypothesis in paid ads, and test again.”

Use Content Marketing
Our digital marketing efforts took a turn for the best when we implemented strong content marketing efforts across If you’re looking to boost your online efforts, try starting with a blog for your business Play with your keywords to optimize for SEO,

Use Social Media to Be Social
Most small businesses make the mistake of using social media to blast their followers with promotions if you put the ‘social’ aspect in your digital marketing and provide valuable content to your target audience,

Explore Digital Advertising
Organic search engine optimization and social media posts will only take you so far the volume with pay-per-click online ads and ads on social media channels By choosing the right keywords and narrowing your target audience,

By following these digital marketing tips for small business owners, you’ll see your sales and profits grow.