3 best digital marketing tips you should know ahead of 2019

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May 1, 2018
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Staying on top of trends is important in the digital marketing space—especially in social media marketing. It’s such a new field, so marketers must be constantly reading social media blogs, reddit, quora and other resources to stay ahead of the game.

Here’s three things I learned this year ahead of 2019. I focused on easy-to-implement tips for this list.

Embrace influencer marketing
Influencer marketing is one of the best (and fastest) ways to grow your audience.
In short, influencer marketing is when you find an influencer in your industry and pay them to promote your products. This can be in the form of Instagram posts, Tweets, or branded Facebook posts—just make sure it’s properly cited as sponsored content.
This opens your products up to your influencer’s audience. Further, your influencer’s following trusts them, so they’ll be more likely to trust you and use your products.


Video is your friend
Over 500,000,000 people watch Facebook videos daily, and 1/3 of the time people spend on social is devoted to watching videos. Nearly all social networks offer video and are clearly pushing it to users.

Post videos to your Twitter, Facebook, and Instagram accounts and watch your engagement soar. And don’t worry: you don’t need a video team to make decent videos; just use an app like PowToon.

Optimize your posting times
Use data to find the best time to post your content on social media. Look at your last few months of engagement and find when your posts are most frequently liked, shared, etc.

Apps like Social Report will do this for you and smart schedule your posts for the most engagement. A good social media management app is always worth the investment—especially if it offers features that will help you make more money.
Hope this helps!
 
Apr 22, 2019
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As 2019 is approaching, digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There was a time when you could have ignored Artificial Intelligence or visual search by perceiving them as gimmicks from the latest science fiction films, but not now.
There are many new digital marketing trends which are evolving in this internet-connected era and businesses now need to use them in their marketing efforts because it is not necessary that what worked for you last year may work this year as well.

Here are Five digital marketing trends in 2019 every business need to follow.

1. Artificial Intelligence
One of the latest digital marketing trends in 2019 is going to be the entry of AI in digital marketing.
Artificial Intelligence will conquer all over the world! Or at least the world’s simpler jobs.
AI can analyze consumer behavior and search patterns. AI can utilize data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots can help you automate and optimize your customer service.
Artificial Intelligence also provides information and tips to users by taking part in the conversations. According to Gartner, 25% of businesses will use chatbot technology by 2020, which is less than 2% in 2017.
Businesses adopting AI in 2019 will be able to save more costs and accelerate growth, getting an edge over their competitors.
2. Chatbots
Chatbots
are now an important part of digital marketing in 2018 and will continue to be in 2019 as well. They are in the list of best digital marketing trends in 2019 due to their significant benefits.
The AI-based technology uses an instant messaging feature to chat in real time, day or night with your customers or site visitors. By 2020, 80% of businesses are planning to use chatbots and by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
Many customers prefer interacting with chatbots because they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer excellent customer service experience, meeting customers’ expectations and automating repetitive tasks – so that you can focus more on other important work.
3. Video Marketing
These numbers show the importance of integrating video in your digital marketing strategy in 2019:
  • 70% of consumers say they have shared a brand’s video.
  • 72% of businesses say videos have improved their conversion rate.
  • 65% of executives visit a marketer’s website and call a vendor after viewing a sample video.
And don’t just think Youtube. To get the higher engagement of users or customers with your video marketing, you can post a video or start a live broadcast on Facebook, Instagram or Linkedin as well.
4. Programmatic Advertising
Programmatic advertising
means to automate ad buying using AI so that you can target more specific audiences. For example, real-time bidding or auctions are a type of programmatic ad buying. This automation is much more efficient and fast, which results in higher conversions and lower customer acquisition costs.
It is changing the face of digital marketing so quickly that, according to eMarketer, almost 90% of the digital display ads in the U.S will be programmatic by 2020.
5. Social media stories
With the rapidly growing popularity of social media stories, it is important for marketers to include this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts, to promote engagement and brand awareness.
Conclusion:
2019 will be about better customer experience with automation and AI-powered technology. So, to stay ahead of the curve and increase conversions in the coming year, you will need to start producing custom and conventional content – particularly audio and video content – to share with your better-targeted audience.