1. Backlinks are vital
Regardless of their size, companies can always benefit from more links. They’re the lifeblood of domain and page authority, which continue to be a significant ranking factor. Eric Enge puts it in perspective in the most recent Perficient/Digital 2018 study, 2. Expect search engines to become even more sophisticated
As they strive to provide the most relevant results, search engines strive to understand the intent behind each query.
Last year, Google rolled out BERT, a natural-language-processing algorithm update technically known as Bidirectional Encoder Representations from Transformers. So far, BERT focuses on searcher intent for one of every 10 English searches in the United States. 3. Don’t expect relief from buried organic pages on search engine result pages (SERPs)
A No. 1 organic page ranking is not necessarily a cause for celebration or a traffic increase. In the past few years, I’ve seen website pages with high rankings lose traffic.
You know the painful scenario. A set of four paid ads appears first. Then a featured snippet follows with some shopping results, a pack of images, videos, and a People Also Ask box. Then, after scrolling way down, your “No. 1” ranking appears. 4. Refine those keyword phrases
Don’t stick with the same set of keywords. Use keyword research and ranking tools to explore new possibilities. I routinely reference SEMrush, Moz, and other sources to discover key phrases that I never considered. 5. Showcase trust and authority
Google may increasingly give an edge to website content that seems trustworthy. You can gain that advantage by having experts offer useful insights in articles and listing their credentials in short bios.
Click here to get more information about SEO factors and ranking tactics.
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Keyword prominence and keyword proximity- This is one of the best ways to improve our target keyword ranking
Always sprinkle your keywords throughout your content but avoid jamming it into your articles. Keyword stuffing can do more harm than good to your ranking. If done well, these can help to boost your keyword ranking