5 Common Myths About Search Engine Optimization

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May 1, 2018
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It is amazing how the internet has completely changed the buying habits of consumers.

The stage of discovering and searching for brands, products and services represents 60% to 70% of searches on websites, social networks and search engines, such as Google.

Because of this trend, Search Engine Optimization (SEO) - search engine optimization - has become imperative for any company that understands the importance of this, and works to have its mark on Google's first search results.

The problem is that, from time to time, misconceptions about optimization techniques arise. Thinking about it, the following will show you the 5 most well known SEO myths and explain why they can mess up your strategy. Check out!

1. THE RESULTS ARE FAST
If you are thinking that it is fast to achieve positive results with SEO, know that it is not so simple! It takes considerable time for search engines to bring some kind of feedback. And this depends on a number of factors, such as the chosen keywords, for example.
If you opt for words of great competition, the job to put your website on the first page of Google will be much larger (but also rewarding). After all, there are other companies "looking for a place in the sun" with the same term. A good solution is to choose more specific and targeted words because the competition tends to be smaller.



2. NO NEED TO IMPROVE ANYTHING AFTER ACHIEVING GOOD RESULTS
After a hard job, you are rewarded and your site is among the first placed on Google. Wonderful! But that saying "do not mess with the team that is winning" is not true for SEO. You must always be attentive, monitoring and improving strategies.

Remember that competitors are doing this all the time and you may lose the rating to any of them. Not to mention that often Google changes its algorithms (rules) of ranking the results. Therefore, it is necessary to keep up with the changes and news.

3. ALL EXTERNAL LINKS ARE GOOD FOR SEO
There is no use having hundreds of external links received from other sites if they are not of quality. When we talk about quality, we mean that some incoming links can be derived from pages that have nothing to do with your business. And if there is no relationship between the themes, it is likely that Google finds that the content also does not have and understand this practice as an attempt to deceive its algorithm.

4. META DESCRIPTIONS ARE NOT RELEVANT TO SEO
The meta description - also known as meta description - is the text that Google displays in search results, containing a brief description of each site. In fact, they do not really interfere with the ranking of a page. But it is critical to help convince the user to click on your site. Therefore, they are rather relevant to SEO, so they directly influence the decision of the people.

5. SPONSORED LINKS INTERFERE WITH ORGANIC RESULTS
Understand: Sponsored links are those that appear in paid spaces located at the top of a search. Already the organic results are seen as the natural results, or results "unpaid". This means that they are different strategies.
But we can say that the interference of sponsored links in organic results is not entirely a myth. This is because the sponsored links may have a relation in the organic results in an indirect way, for example, in the decrease of the rate of rejection or increase of the traffic.

Incidentally, investing in sponsored links is a good digital marketing action , and it is interesting to work with both strategies in a way that complements the other. But it is essential to understand that, while contributing, it has no direct influence on organic results.
 

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