BLOG MARKETING: WHAT IT IS AND HOW IT CAN ENHANCE YOUR BUSINESS.

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Nanya

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Dec 20, 2017
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INTRODUCTION:
WHAT IS BLOG MARKETING: In simple terms, blog marketing can be described as a marketing strategy which involves the use of blogs to advertise a business and enhance a business online visibility.

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Well, it is. Regardless of if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Over the years, the number of internet users has continuously increased and the number of people with personal blogs are rising at an increasing rate from year to year. Blog Marketing is starting to play an important part within the marketing strategies of companies, organizations and persons. In the present framework of the fast development of communications and information transfers through the internet, the web marketing plays a growing role in the marketing policy of private investors, of companies and non-profit organizations. In the current time of the global communication achieved through the Internet, the blog marketing is an essential marketing instrument because of its specific characteristics. Because it is suited in the personal, occupational and corporate spheres, the blog eases communication and acts as an active factor that creates and promotes an identity specific to the virtual space of the internet, with direct and immediate implications over the material, financial aspects of the economic and social realities.
Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access. Many business owners use a blogging platform, such as WordPress, for both their site and blog. Further, as blogging has grown in ease and popularity, many people have created businesses from blogging all on its own. For example, some fashion and food blogs are businesses in and of themselves.
Starting a blog and using it to promote your business can be set up within minutes. It's the ongoing management and marketing that will take time.
The importance of blog marketing include the following:
1. It is inexpensive to start and run. While there are free blogging platforms, such as Blogger and Wordpress.com, to maintain a professional appearance that allows for your unique brand to shine through, use a self-hosted option, such as WordPress.org. For the cost of a domain and webhosting, you can have a customized blog marketing for you without putting to much pressure on your business finances.
2. It is very easy to use. Most blogging platforms are simple to use. You can copy, paste, type, drag & drop and upload, and have a professional looking blog.
3.It is an effective way to have new and returning traffic come to your site to see what's new. Offering tips, updates and other new content gives people a reason to return to your business website, which gives them opportunity to buy your products or patronize your services.
4. It allows you to show off your expertise to gain trust and credibility with your market. People like to know who they're doing business with. With a blog you can prove you're an expert, provide helpful tips and other valuable information, all of which help consumers feel good about spending money on your product or service.
5. It enables you to connect with your market. While most businesses now use Twitter and other social platforms more than blogs for online business engagement, blogs can allow you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.
It is now clear the importance of blog marketing and how it can boost your business growth, create awareness for your business both locally and internationally. How can one start marketing with blogs? It is quite easy and may or may not require professional technicality to start up. The steps include:
1. Create your blog. Decide your blogging platform, and set it up, including customization that fits your business. Be sure to use the same logo on your blog as on your website (if you have a separate website to retain consistency). If you use a free blog platform (not recommended for business blogging), have a domain name pointing to the blog so make it easier for consumers to get to your site.
2. Post regularly and as soon as possible. Readers don't like to visit a blog with only one or two posts. Add ten or more posts quickly, and then go to your regular post schedule.
3. Market your blog. Your blog needs marketing too. It's easy to integrate social media into your blogs, so that your blog posts go out to your followers. Include your blog on your marketing materials as well.
4. Reply to comments. Remember, a blog is a social medium, so people will ask questions, provide feedback, or share their opinion.
5. Encourage email signups using your blogs. This is another great way to keep people who are interested in your business coming back to your blog, which again, gives them more opportunity to spend money with you. The very nature of blogging makes it ideal for marketing since it provides new content to draw people back, and offer a way for consumers and businesses to interact.
In the current time, where global communication is achieved through the Internet, blog marketing is an important marketing instrument. The blog eases communication and acts as an active factor that bridges the gap in interaction between a company or organization and its customers. Apart from marketing and advertising which the blogosphere has been very successful with, sales, order placements and and online purchases can be done on blogs. The success and popularity and most certainly wealth generation that your blog can create for your business is worth the try. So, blogging is not a waste of time or resources but a great and affordable means to grow your business and customer base. The World Wide Web (internet) is here to stay and would never be outdated rather it would only get better and so would blogging and blog marketing and web marketing and social marketing, they will only get better.
 
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