How can I boost the sale on my E-commerce website?

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Dec 22, 2017
#1 Understanding Your Target Audience

Most companies end up believing that everyone is their customers. Well, I break it to you that this is definitely not the case.

You need to understand very closely as to who your customer is, where are they available digitally and how can you reach out to them.

Without that in place, you are preparing yourself for failure. The best way to do this by using customer personas.

#2 Design the Right Landing Pages

Your product page is the closest form of contact that a potential customer is going to have with you. Designing highly compelling landing pages should be on the top of your list. Here’s how to do that:

  • Use high quality pictures with zoom in features and multiple angles.
  • Make your descriptions as comprehensive as possible.
  • Include as many reviews as possible.
  • Communicate shopping, return and payment method details properly.

#3 Competitive Analysis and Marketing Platforms

Understanding how your competitors are presenting themselves in the market is of crucial importance.

This can be done by running a check every 45 days and understanding the different gaps and opportunities in the market.

When it comes to choosing the right marketing platform, you need to understand where your target audience hangs out, how you can reach out to them and what your messaging would be like.

This is clearly covered in the buyer persona guide mentioned in section 1.

#4 Run and Validate Marketing Experiments

Once you have figured out the above 3 points, I would not suggest you to go out and throw all your money on the platforms and audiences that you narrowed down. The attention span of an average internet user is less than 3 seconds and you never know what might distract them.

So the best way here is to build small campaigns, measure and learn.

The best way is to start building different hypothesis involving different ad copies, landing pages and offers.

After that, go ahead and test these with a small amount of money and time investment.

From these experiments, you need to measure the major KPI’s that will affect the growth of your business. From here, you will get a fair idea on what to scale and what to discuss.

#5 Build A Marketing Framework

Marketing is nothing but a way of achieving business results, over and over and over. What you need for a successful business is a framework that works for you every time.

After running multiple tests as stated above, you would be in a position to understand what works and what doesn’t.

Your framework should clearly mention

  • Marketing areas that achieve your core KPIs
  • The budget you should spend and the goals you should be aiming for.
  • A process to experiment continuously and explore new methods.
nicely explained I loved your other post too its very knowledgeable, For target audience I think proper Marketing research should be done before creating any marketing strategy and yes you're right landing pages has the most impact because first impression is the last one specially for digital customers as they waste no time in scrolling, Cheers.

Home - Digital Desire
very helpful information share about marketing.
The rule of marketing is that if you give good quality and service to your product, then you can move forward in the market, otherwise, you will remain the same or you will be left behind. Take the help of the social media platform to promote your brand worldwide, do online marketing so that you can reach your targeted customers and with the help of online marketing you can boost your business instantly.
In Present, highly competition going in Ecommerce market. And new startup can not compete easily with already trending brands like Amazon, Flipkart etc. But in the beginning you have chance to make your own market by launching different product which not available on these famous Karts and market those products with good budget. You will rock!