How to Increase The visitor-to-lead Conversion Rate on Your Website

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May 1, 2018
It may be easier to increase the conversion rate of the website. Here are useful techniques for doing this:

Make life easy for users

Let's start with something that sounds simple, but it's obviously too complicated for many companies to be right.

The more difficult it is to use your website, the less people will buy your things.

• Accessibility

Making Web sites accessible is a legal obligation for many countries. However, you are still creating inaccessible Web sites. This does affect your sales, which depends on how inaccessible you are, because visitors find it impossible to use and go elsewhere (and eventually recommend a competitor to their friends).

A typical inaccessible website could lose 5% of its potential sales.

• Browser

Many designers only focus on web browsers. The reason for doing this is usually 99% of Web site users using IE.

Designers never seem to think that the reason they have so few visitors with other browsers is that their site is fundamentally broken-it won't work in any other way.

• Usability

If your potential customers want to find more things before they buy, can you? Is it obvious that users find technical specifications on your product? Are they on the internet? Are they in PDF format? Can users find your product first?

This is probably the most common mistake I've ever seen on any Website with absolutely no idea what users need and how they use the site. Many websites have product pages with photos and some sales patterns, nothing else.

Any potential sales from 1% to 99% can be lost through low availability.

Clear, open and honest If you have a product out of stock, say so.

Few things annoy users, such as reading the product they're after, adding it to the cart, and starting the checkout process-just to find out that the product is not actually available.

The same applies to pricing-users may spend 100 of dollars on products, but when they find shipping is more than 100 dollars, they are unlikely to continue selling.

Don't waste time

One of the biggest mistakes the site makes is asking for too much information. Don't waste the customer’s time asking about what you don't need to know.

Of course, it's doubly important to ask what the user thinks is private, and they don't want to give up without a good reason.

Help users Trust you

Most people are still cautious when shopping online, which is correct.

There are a lot of people, you really shouldn't give your credit card information! It is important for potential customers to have good reason to believe you.

Address-bricks and mortar, not P.O. Box-is a good start. A phone number, a lot of people answer the phone, also help. Displaying a privacy policy and interpreting the shipping process can also help users trust you.

If you have an SSL certificate, please show the "VeriSign security " logo to the user.

Have a clear return policy

For consumers, the return on the Web is, and is likely to remain, a major problem. With bricks and mortar stores, customers know where the store is, return the product, and they simply go back there and explain the problem. On the web, this is a problem.

This applies especially to clothing (things that people can't try before they buy). Users are impressed with the website with good return policies and are more likely to buy from them.

It's always a good first step to get people to call and find rewards-they can explain the problem to a real person. Free return shipping is usually a good option if commercially feasible.

People don't like to pay returns, especially if it's a wrong retailer.

Let users know

When someone buys something online, they want to know when they will get to their door. After all, people are impatient. Giving them an estimated delivery date during checkout is a good start. Sending emails when their products are dispatched is great. If you use delivery services that support online tracking, give them a tracking number, or even better.

At each step of the process, inform the user as much as possible before and after the sale.

Provide different payment methods

This may sound obvious, but you should provide users with a reasonable choice of payment options. Not everyone has credit cards, and those don't always want to use them. You don't have to accept checks, but consider alternatives to common methods when deciding on the method of payment.

Make the user's life easy and give them what they want.

Increase the value of visitors

The people who buy things from you do so because they like what they see. While they may not buy the products they first see, other similar may not have problems putting them first.

Up sales and cross-selling are tried and tested sales techniques and there is no reason not to use them on the network.


A good website will include information. Poor people are just an online catalogue. Information (articles, suggestions, reviews, etc.) helps users in the early stages of the purchase process. Users start with online research, just like offline.

If you can contact users in their process and give a good impression, it is likely that they will come back to buy you when they finally decide to buy.

Know Your USP

Finally, one of the most important point your USP (unique selling point). Your USP is the difference between you and your competitors.

If visitors go to several websites to find products, why do they decide to buy you instead of other places? If you are a family run business, this is a potential USP. Great customer service, low price, products that cannot be purchased elsewhere, free shipping, great support-all these are USPS. Tell your users what you are.