Surefire Marketing Trends To Take Advantage Of This Year

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Dec 19, 2017
1. Virtual Reality
Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. The challenge is using VR in a way that makes sense for your overall brand messaging and target audience. VR marketing is still emerging, so it's a great time to explore your options and get ahead of the curve. - Ashley Murphy, Stribling & Associates

2. Interactive Content
Many brands, especially in the B2B space, have relied on blog content or PDF content (white papers and guides) to generate leads as part of their content marketing strategy. This year, you can expect interactive web experiences to take the lead in engaging visitors – experiences that display thought leadership content in more compelling, animated and visual ways. - Erin Moloney, Perficient Digital

3. Pinterest
Though Pinterest is often seen as a niche social media platform, I predict it to be the next big thing. Using Pinterest Lens and its functionality to engage with customers and put your products, services and style in front of consumers will be a surefire way to capture additional marketing attention in 2018. - Adam Durfee, Y Digital Agency

4. Artificial Intelligence
Early adopters of AI have already found it to increase user engagement. However, integrating AI with a site's chat box or Facebook messenger will require perhaps even more creativity and understanding of the brand's target market. AI still has to address customer needs and problems just as aptly as a human agent, and it helps if the AI experience delights customers in a fun and lighthearted manner. - Amanda Hinski, Frost Valley YMCA

5. User-Generated Content
In the next year, consumers will crave authenticity from brands. Our recent survey shows that 86% of consumers say authenticity is important when deciding what brands they support, and 60% say user-generated content (UGC) is the most authentic form of content. By integrating trusted and engaging UGC throughout their multichannel marketing efforts, brands can win consumers' hearts and wallets. - Mallory Blumer, Stackla

6. Voice Search
Voice search is one of the most rapidly adopted technologies in recent history and it's changing the way consumers interact with the world around them. When you ask a question, you don't get 10 links back; you get one direct answer. Marketers should ensure the main voice providers (Google, Apple, Microsoft) have the correct facts about their businesses so they can provide the correct answers. - Elizabeth Walton, Yext

7. Honesty
Brutal honesty is a current trend that has been gaining steam, and we should all expect it to continue in 2018. Marketers can take advantage by clearly stating what their products and services are good at and where they need improvement. These statements can be backed up by objective customer reviews. This honesty translates to brand integrity, leading to trust and sales. -Pat Scheckel, Singlewire Software

8. Chatbots
Chatbots are popping up everywhere, both in Facebook and other live chat solutions. As chat-based AI takes off, I expect to see more chatbots being utilized in everything – answering FAQs, placing orders and getting in touch with customer service. Marketers should be on the front lines embedding sales material and messaging as their company rolls them out to ensure they drive real value. -Zach Kwarta, Endurance International Group

Feel free to add yours!
Jun 17, 2020
People live and breathe marketing every day in everything they do. It seems that modern advertising specialists tried it all. They employed things like virtual reality and artificial intelligence and strategies like influencers to make people buy things. However, there are trends in marketingthat you still can take the most advantage of.
Some of the trends are there. OptimusFoxis a digital marketing company that provides all digital solutions in one roof.
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  • Artificial Intelligence.
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