The Winning Formula For Content Creation

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Dec 19, 2017
Content creation is a skill, not a task.
It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.
When you create content, your goals should be:
  • Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you.
  • Information: I’m constantly asking content creators to make sure when they write they have strong points and don’t waste my time. I don’t want to read fluff. I want answers to my questions in a definitive way.
  • Consistency: So many people start creating content and can’t keep up with a regular schedule. No one wants to read the same information over and over again. Everyone wants something new, so give it to them.
  • To accomplish one thing: You should create very focused content with the goal of narrowing in on one subject. So many people record a video or write an article and want to go over 20 different topics, but that’s insane! Make those topics into 20 different articles and videos.
  • To tell them what’s next: The final goal of content creation should point the consumer of the content to what’s next. This could be more articles, a call to action, etc.
Your content needs to be as long as necessary to cover the information needed. Of course, there are people who will tell you the best length of time for a video is 3–5 minutes. Some magazines want 700–800-word articles. Entrepreneur wants 600–900-words.

Everyone has a different opinion of what the best length or time is. Many will quote stats about drop off points in videos after two minutes, but the truth of the matter is, the person likely dropped off because they found out they were in the wrong place, you answered their question, or you were boring. People will watch and consume content, but not if you are boring.

With the world literally at our fingertips, boring doesn’t work -- unless, of course, your target market is members of the Dull Man’s Club ( If that is the case, people may consume all of your content, regardless of the boredom factor.