What The CPL (Cost Per Lead) Affiliate Marketing Really Means

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Dec 19, 2017
Hint: It’s understandable that every affiliate marketer wants to make the best out of his brand and this is why we decided to bring into notice the CPL (cost per lead) affiliate marketing system.

This can work for every blogger with visitors from every side of the GEO but it works better for websites with USA, UK, Germany, Australia and Canada visitors as it is basically owned and patronized by visitors from such GEO. It has always been difficult for bloggers and online influencers to vividly differentiate between CPA (cost per action) and CPL (cost per lead) affiliate marketing as it isn’t something known to all.

This is basically the reason several Nigerian bloggers who sign up for the leading affiliate markets in Nigeria ends up getting disappointed after the whole action of trying to make money using the affiliate banners on their websites. We wouldn’t agree less on the fact that almost all Nigerian affiliate ventures is based on CPA (cost per action) when it comes to generating revenue for their affiliate publishers.

Some of the Nigerian ventures using the CPA (cost per action) strategy for affiliate publishers are jumia, konga, yudala and several other online stores. In these ventures, as a publisher you get paid when your visitor buys goods from your unique affiliate link or affiliate banner displayed. That is to say you get paid by commission from item sold through your link. “Amazon pays affiliate publishers even if the referred buyer did not buy the item he or she clicked on that’s one good part of amazon that Nigerian online stores have to adopt so as to boost publishers morale”.

The above highlighted text simply means, if a refereed buyer happened to click on a headset from amazon affiliate ads and he ends up buying a mobile phone or a laptop or the two, you will still be paid for the different purchase made.

Cool isn’t it?
Now having taken time to explain the above stated and also mentioning some facts, let’s quickly dive into what a CPA (cost per action) and a CPL (cost per lead) affiliate marketing system means in details.

What is CPA (cost per action) affiliate marketing system
CPA (cost per action) is what we know about very well and we come by them everyday as bloggers and online influencers. CPA stands for the full meaning of cost per action which simply means the cost per every action performed by a reffered buyer. When we say the action performed by any refered buyer we literally mean items bought in which case as the publisher, you will get paid by commission on the sold item through your link, this literally excludes any referral sign up and any cost for clicking on the referral publisher ads.

“specifically it doesn’t work on CPC basis”
I have worked with several Nigerian affiliate ventures and basically they are online stores eg jumia, konga, yudala and a foreign affiliate ventures like shopify and amazon affiliates. During these times, I had the experience of what a CPA affiliate venture could be like and what they offer to their publishers as they pay on net goods purchased through your unique affiliate link.

“My best experience was with amazon associates because they pays affiliate publishers even if the referred buyer did not buy the item he or she clicked on”.
Let’s look at what the CPL (cost per lead) affiliate strategy really means.

What does the CPL (cost per lead) affiliate marketing system mean?
Before we dive into explaining what the CPL (cost per lead) affiliate marketing system means, let me drop in some tips to help you understand the CPL (cost per lead) better and also make the best of it.

. The CPL (cost per lead) affiliate is only and best practised by bloggers who have foreign based web traffic to their websites and this is basically USA based traffic as several of the affiliate companies are USA based.
. These affiliates work on specific website niches like blogging tips, technology, health, insurance and banking and finance.

Speaking of working with specific website niche, we mean to say they work very well with the above stated niche and works mildly well with other niche say entertainment, lifestyle dating and general news as a result of diversity in audience.
Now having stated these above, let’s look at what the CPL (cost per lead) means
The CPL (cost per lead) affiliate isn’t much known by Nigerian bloggers and online influencers. This is because we do not use it often here.
This CPL (cost per lead) is an affiliate marketing strategy which pays publishers for every sign up earned from a refered visitor.
This is to say, if you were able to refer a visitor to your affiliate link and he or she happened to sign up with the host company, you as the publisher will get paid for the sign up earned.
Certain top paying USA based CPL (cost per lead) affiliate companies pay their publishers above $30 per affiliate sign up whereas the least company pay their publishers as little as $0.20 per sign up.
Using the CPL (cost per lead) affiliate is quite easier and preferred then using the CPA (cost per action) affiliate as it is easier to earn a good revenue from given that not reliable purchase is required so as to pay the affiliate publishers.
Note: Since we found out that the CPL (cost per lead affiliate is as good as it is, we shall write a detailed information on the list of the best CPL (cost per lead) affiliate to join in 2018.

Wrap up
As an affiliate marketer or publisher, you should do well to concern yourself with how best to maximize your revenue and make better earnings with your affiliate links and your audience.
If you have your visitors coming from these tier A countries like USA, UK, Canada, Germany and Italy, better endorse the CPL (cost per lead) affiliate and leave behind the CPA (cost per action) affiliate as it will fetch you better income.